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Lecturers

Mr. Guy Bauwen (core lecturer)
Managing Director, B2B Marketing Institute 
and Visiting Professor Marketing, Erasmus University Rotterdam

Prof. Willem Verbeke Ph.D. (core lecturer)
Professor Sales & Account Management, Erasmus University Rotterdam 
and founder of ISAM

Mr. Bart Logghe
Director IKAM Competence Centre, Philips 

Prof. Dirk Van Poucke, Ph.D.
Professor Negotiation and Competitive Decision Making, Flanders Business School
and Partner Storme, Leroy & Van Parys

Stephan van Kruisselberge
Former VP Marketing, TomTom