Lecturers
Mr. Guy Bauwen (core lecturer)
Managing Director, B2B Marketing Institute
and Visiting Professor Marketing, Erasmus University Rotterdam
Prof. Willem Verbeke Ph.D. (core lecturer)
Professor Sales & Account Management, Erasmus University Rotterdam
and founder of ISAM
Mr. Bart Logghe
Director IKAM Competence Centre, Philips
Prof. Dirk Van Poucke, Ph.D.
Professor Negotiation and Competitive Decision Making, Flanders Business School
and Partner Storme, Leroy & Van Parys
Stephan van Kruisselberge
Former VP Marketing, TomTom
