Target group
The Strategic Account Management course is suited for participants such as the following:
- Directors / supervisors who are about to set up new, great accounts.
- (Key) account managers with broad experience, who would like to further qualify themselves in this field.
- Highly ranked employees from other fields (e.g. marketing), who would like to start in (key account management).
- Highly ranked sales employees, who would like to grow into account management.
During the course the participants are provided with management implications.