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ISAM, the Institute for Sales and Account Management, is the leading educational institution in the field of sales and account management. ISAM is linked to the high-ranked Erasmus University in Rotterdam, the Netherlands. The main objective of ISAM is to supply up-to-date knowledge and insight in the fields of Account Management, Key Account Management and Sales Management. We challenge Account Managers, Key-Account Managers and Sales Managers or Executives, both personally and professionally, to develop a higher self-awareness level in the following skills: self-confidence, leadership, organization, problem solving, strategic account management and sales.

Strategic Account Management

Suited for:

  • Account managers that would like to proceed to the strategic segmentation and 'shaping' of customers
  • Goal: better results regarding important customers
  • On 8 Wednesdays from 1 p.m. until 8.30 p.m.

Sales and Account Leadership

Suited for:

  • Supervisors in sales, board members, and accountmanagers with ambitions in sales management
  • Goal: better results with your sales team
  • On 8 Fridays from 1 p.m. until 8.30 p.m.

Sales Practice Perfection

Suited for:

  • Participants who would like to put the learned ISAM mindset into 'practice to perfection'! 
  • Goal: improving commercial vision
  • Follow-up program
  • On 6 Thursdays from 1 p.m. until 8.30 p.m.


Masterclass IKAM is set on tuesday 22. June

The Masterclass International Key Account Management will take place on the 22nd of June

Strategic Account Management (BE)

Starts wed 21st of april, last chance for enrollment!